Visma Recruit's ad creation interface was showing its age, both in terms of design and functionality. The process was cumbersome, involving multiple steps that were not only time-consuming but also unintuitive for many users. My primary goal was to streamline the process, enhancing efficiency and simplifying user interactions.

Lack of integration: The recruitment profile is not integrated into the system. This forces users to navigate back and forth between different platforms, which disrupts their workflow and introduces unnecessary complexity.

candidate-centric approaches

Finding the right talent is crucial for our company's success, and the ad creation process shouldn't be a hurdle

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4

Recruit

Thinker

Matilda Usterud 2023

Home

Home

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Lack of guidance: The absence of proper guidance made it challenging for users to understand the required actions and complete the ad creation successfully.

Need: A streamlined process that eliminates unnecessary steps and reduces the time and effort required for ad creation

Cumbersome content creation: Issues such as difficulties in formatting, uploading media, and organizing information hampered their efficiency and overall user experience.

Impatient

Through the optimization of the workflow and a reimagining of the information architecture, the ad creation process was successfully streamlined, reducing the steps required from 5 to 3. The recruitment profile was seamlessly integrated, granting users access to critical information within a consolidated interface, removing the necessity for frequent platform transitions. To tackle the challenge of insufficient guidance, a strategic implementation of contextual tips and tooltips was introduced throughout the ad creation journey, providing valuable assistance for users in understanding necessary actions. Furthermore, to address the intricacies of content creation, the solution included the incorporation of a user-friendly drag-and-drop feature for media uploads, accompanied by an interactive preview of the final ad's appearance.

Goal-driven

HR manager

Organized

1

Magnus, 45

Detail-oriented

Impact

https://www.linkedin.com/in/matilda-usterud-961758148/

User reserach

Competitive Analysis

Visma Central People Team

By conducting remote interviews and observations with 15 participants, pain points in the process were delineated, underscoring the following key challenges

Background

Thinker

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data-driven insights

Manager Magnus

About

About

3

Matilda Usterud

Home

collaborative hiring

Frustration: To format job ads, aligning text, adding bullet points, and ensuring a professional appearance

Visma

Hiring manager

Personality

customization

2

Hanna, 35

Collaborative

Next project

Redesigning an approval flow tool for hiring pipeline, FTE-control and budget overview

An enhanced ad creation process for a more streamlined and intuitive user experience

I want to create an ad that stands out, but the process seems overwhelming

Multiple steps: The ad creation process was time-consuming and complex with multiple steps, increasing the overall effort required for users.

Need: A user-friendly interface with clear instructions and simple steps to create ads without confusion

User personas

What I found was that these successful recruitment platforms prioritize

Visma Recruit is a recruitment software developed by Visma Talent Solutions, a leading provider of HR and talent management solutions. 
Visma Recruit is specifically designed to streamline and optimize the entire recruitment process for companies and organizations.

Frustration: Finds the ad creation process overwhelming due to the multitude of options and lack of guidance

Ambitious

HR Hanna

Problem

integration capabilities

Personality