Design system 2

Product design

The product has been successfully launched and is now used by both large and small car dealers. Already during the summer, shortly after the release, more than 60 new car deals were completed through the system. Users describe the solution as intuitive and efficient, with a logical flow that makes the work feel almost self-driving.

Results

Oct 2023 - Sep 2025

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Matilda Usterud 2026

Toyota Financial Services set out to develop a new car management system, a unified platform replacing the need for multiple separate tools. The goal was to integrate insurance, credit applications, and inventory management into one solution, creating a more efficient and cohesive workflow. I worked as the sole product designer, responsible for both UX and UI. In addition to designing all user flows, I also developed a complete design system tailored specifically to the product.

Background

https://www.linkedin.com/in/matilda-usterud-961758148/

With that foundation in place, I started shaping the visual direction and product identity. Through collaborative discussions, stakeholders described their expectations, and I translated those into early concepts for color, form, and overall design direction, gradually establishing the foundation of a scalable design system.

Identity and design system

Toyota Financial Services

We began by working closely with the stakeholders to clarify their vision and business goals. To create structure and alignment, I facilitated workshops to gather requirements and helped translate them into clear user stories. This ensured that each feature had a defined purpose and that there was shared understanding around why we were building it.

Visma

Building a completely new system from scratch brought several layers of complexity. There was no existing product, no established tone of voice, no visual identity, and no design system to build from. Everything, from structure to styling, had to be defined from the ground up. At the same time, the project was initially confidential, which meant we didn’t have access to active end users. This limited our ability to validate assumptions early on. Another challenge was that the stakeholders were not used to writing formal requirements. There was no established process for defining functionality, which made it diffic

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Flowcharts

Challenge

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Matilda Usterud

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Prototyping and Testing

Strategy

Requirements Gathering

Redesigning an approval flow tool for hiring pipeline, FTE-control and budget overview

For early sketches and flow validation, we collaborated with regional managers who had previously worked as car salespeople. They brought valuable firsthand experience and could provide grounded feedback. They were also able to raise questions and gather insights from active salespeople reporting to them, giving us indirect access to real-world perspectives. I continuously tested concepts and flows with the development team as well, refining details based on technical feasibility, edge cases, and implementation constraints.

I visualized the process in flowcharts to create a shared understanding of the salesperson’s journey. This made it easier to identify areas for improvement and provided a concrete basis for discussion and decision-making.

Product Design for a Car Management System