Product design

The product has been successfully launched and is now used by both large and small car dealers. Already during the summer, shortly after the release, more than 60 new car deals were completed through the system. Users describe the solution as intuitive and efficient, with a logical flow that makes the work feel almost self-driving.

Results

Oct 2023 - ongoing

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Matilda Usterud 2023

Toyota Financial Services set out to develop a new car management system, a unified platform replacing the need for multiple separate tools. The goal was to integrate insurance, credit applications, and inventory management into one solution, creating a more efficient and cohesive workflow. I worked as the sole product designer, responsible for both UX and UI. In addition to designing all user flows, I also developed a complete design system tailored specifically to the product.

Background

https://www.linkedin.com/in/matilda-usterud-961758148/

From the very beginning, I built a custom design system in Figma, enabling me and the frontend developers to work efficiently while ensuring a consistent look and feel throughout the product.

Toyota Financial Services

I gathered requirements in different ways depending on the system module and the stakeholders involved. When there were many stakeholders, I facilitated workshops to ensure everyone’s voice was heard. In cases with only a couple of stakeholders, I supported them in formulating the requirements clearly and consistently.

Visma

Building a completely new system from the ground up was a significant challenge. Working closely with the product owner and the backend architect, I focused on understanding the needs while navigating the technical constraints.

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Flowcharts

Challenge

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Matilda Usterud

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Prototyping and Testing

Strategy & Research

Requirements Gathering

Redesigning an approval flow tool for hiring pipeline, FTE-control and budget overview

I interviewed end users to understand their needs, created prototypes, and tested them in several rounds. Through iterations, we arrived at a solution that both addressed their pain points and felt intuitive to use.

I visualized the process in flowcharts to create a shared understanding of the salesperson’s journey. This made it easier to identify areas for improvement and provided a concrete basis for discussion and decision-making.

Designing with Components

Product Design for a Car Management System